Two years ago Jumeirah International rebranded as the simplified Jumeirah. Arabian Business, less than impressed, labeled Jumeirah CEO Gerald Clueless. Or was it Hapless? Or Useless? Either way, it was a cheap play on the Irishman’s family name. The magazine then frothed about the wasted expense of dropping the ‘International’ tag and how the logo looked crap.Wednesday, October 24, 2007
ITP & the art of joined up thinking
Two years ago Jumeirah International rebranded as the simplified Jumeirah. Arabian Business, less than impressed, labeled Jumeirah CEO Gerald Clueless. Or was it Hapless? Or Useless? Either way, it was a cheap play on the Irishman’s family name. The magazine then frothed about the wasted expense of dropping the ‘International’ tag and how the logo looked crap.
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3 comments:
I discovered your blog only today and I'm quite enjoying the posts!
Lucid, a tad sarcastic, detached. Keep it up!
I wish the word "International" were not dropped...
It is slightly strange they dropped the word 'International', just as they became more international (hotels in New York, London, Paris, Shanghai).
I know there were some concerns as the pre-rebrand company was shorthanded to JI - the same initials as Jemaah Islamiah. Not ideal.
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