Thumb-power

SMS remains a technology with lots of potential applications waiting to be discovered and implemented — for everything from payment systems to information on demand. Given the mobile network operators’ strong desire to maximize profits, and the need for, say, Etisalat or Du to differentiate themselves, a good idea from a start-up has an excellent chance of getting heard.
The trend-spotting site Springwise has a good from the Philippines, where text messaging has caught on in a huge way. Two years ago, according to Pyramid Research, the Southeast Asian archipelago became the first nation on the planet where network providers saw revenues from text messaging exceed what users spent on voice. With its Share-A-Load programme, Philippine network provider Globe Telecom has capitalized on the local love of SMS messages by allowing its customers to send their phone credit (or ‘load’) to someone else. Globe charges PHP 1 or about US .024 for each transaction, making its service an easy way for parents to send money to their children, for example, to make sure they’re able to stay in touch.
Gulf telecom operators, hemmed in by government price controls, might do well to match this innovation.