Full marks to Jazeera Airways for its quick and positive reaction to the ongoing internet connection slow down. With more than 60 per cent of the airline’s bookings being made online, it has produced a slimmed down version of its site (just 16 kilobytes in size, loading in less than 4 seconds on very slow connections) to cope with the problem. And released a press release telling the media all about it.I have no idea how well the site responds to the slow down, or much business Jazeera will make and/or save, but such responsiveness deserves credit. It will be interesting to see if it carries on with the low-tech site after the problem is cleared. Even on a good day, I’d bet customers prefer quick and simple to slow and complicated.
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