Fantastically provocative headline from InfluxInsights this morning: which is better for the environment - a Hummer or a Prius? It picks up an essay from Nathan Shedroff, a graduate of the Presidio School of Management's Sustainable MBA program, that questions whether consumers know the true cost of manufacturing, transport and product life. If a Hummer is made closer to market in a more efficient factory, and lasts twice as long as a Prius, is it really so bad? Shedroff doesn't have the answers, but he'd like consumers to start asking more questions. Think on it, next time you see a 'green' ad message.
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