There is not much Adel Ali hasn’t learned from the success of low cost carriers in Europe. The Air Arabia chief knows his product wouldn’t mean much without airports – the more places he can fly to, the better his product.
Europe’s low cost carriers, often working in tandem with regional councils, have done much to create new routes. The new, small regional airports have created booms in second homes, opened new tourism markets and aided business. Regional councils have bid to win the rights to host a low cost carrier, knowing the positive economic impact they can bring.
Ali wants to see more secondary airports in rural areas outside of major cities. It will make his airline more relevant to more people, and lower operating costs also appeal. Time for the Gulf’s less celebrated towns to stand up.
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