There are deals to help the bottom line, and there are deals to enhance your status. Occasionally a deal will tick both boxes. DP World's $3bn London Gateway project is one.
Described as the UK's largest port project in 25 years, London Gateway will provide much needed deep-water access to large container vessels. The National says the port and logistics area could take 2,000 lorries off England's roads while creating 12,000 jobs. It is DP World's biggest single investment outside of the UAE.
The company says it is becoming harder to make big margins in mature markets, but that London Gateway is worth the trouble. It tells the world that DP World has the ambition to think big, and, crucially, can deliver big projects. Like Emirates' order for the A380 or Jumeirah opening in London and New York, it tells the industry that Dubai is serious.
The UK public has been less than impressed with the budget-busting Wembley, Dome and cross-London channel tunnel link. Delivering London Gateway on time and on budget will earn major plaudits, for DP World and Dubai. All Dubai business should wish it well.
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