Sunday, September 30, 2007

Big tent, tall building












Went to Emaar's Ramadan tent at Burj Dubai on Thursday night. An
excellent extension of the 'Downtown Dubai' brand: modern, Arabic, stylish, quality food, cool music, and a cosmopolitan crowd. The idea is a bit of a risk for Emaar - the area is a building site, you have to drive through an underground car park to find it, directions are lousy, and there are other Ramadan-specialists - so full marks to them for giving it a go. And there wasn't any sales push. Models of the development were tucked away in the entrance, and tables were flyer-free. Now, if they could get a drinks licence, it might make for a great Eid party venue.

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